The Reverse Psychology of Temptation

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Author Peter Bregman discovered an interesting method to stick with his decision to stop eating sugar. Realizing that he felt better when he didn’t eat sugary treats, Peter resisted temptation as best he could. It was difficult. If his wife reminded him that he really didn’t want to eat that cookie, his brain would tell him he could eat anything he wanted to and he would stuff the cookie quickly into his mouth. At a business meeting with an important client, the client ordered two different desserts and repeatedly taunted Peter to have some. The more he taunted, the stronger Peter’s resolve was to resist. He successfully resisted and continues to do so.

Read the full article here: The Reverse Psychology of Temptation

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