Prozac Reduced Stigma of Depression

While Prozac itself turned out not to be as great an antidepressant as its makers claimed, the marketing efforts helped take away the personal shame and stigma associated with depression. Prozac showed how a mainstream marketing effort targeted toward a specific mental illness could change negative attitudes held by the general public. Before Prozac’s introduction, people were embarrassed to admit they were depressed, and often hid it from others. Because of Prozac’s marketing campaign, for the first time in American society, we could have a serious discussion about mental disorders like depression. Even if they didn’t end up taking Prozac, people learned it was okay to talk to their doctor about their depressive feelings.

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